What is Advertisement?
Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper,magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messages.
Why to advertise?
A lot of businesses advertise, but I often wonder if some of them know why they are doing it. Take the time to look around this week, as you do your grocery shopping, run the kids to hockey practice, and whatever else you do. Who is advertising in your area, and how? If you really pay attention, you'll see some advertising done so badly it may as well not even be there at all. If you had to look to find it, or force yourself to read it, it's probably ineffective.
Here are the top 3 reasons to advertise
o Awareness
o Differentiation
o Image
Awareness is probably the most important reason to advertise. If people don't know who you are, what you do, or what your services are, then you aren't going to have very many customers. You have to let people know that you are out there.
Where to advertise?The online advertising industry is one of the fastest growing industries as of late. According to aneMarketer report, online ad spending will grow 20% this year to reach $31.3 billion. As a small business owner, that leaves us wondering where all this online advertising success if being found?
Well, the majority of online advertising spending is found in search, with Google and other search engine giants set to take in $14.4 billion. However other advertising methods are growing steadily, and slowly seeing measurable results with small business marketing.
types of online advertisement:-
1) E-mail advertisement:- This types of advertising were usually done in the earlier time's and also doing now days but no one much respond to the E-mail advertisement. So, this tecniques seems to fail.
rating-poor.rating-Fair.
3)Video Advertising:-Video is seeing success amongst big, corporate companies for its engagement figures however; can this medium translate to small businesses? I think if done correctly video poses a huge opportunity for small businesses in 2011. Video is not only engaging, but it is being leveraged in different placeholders within websites to improve retention.
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4) Paid Search Engines Submissions:-While I highly suggest submitting to all the major search engines that are still free (AltaVista, Lycos, Google, HotBot, DMOZ and Direct Hit) today's tips is about paying for advertising. And there are two paid search engine services I have had very good luck with...Inktomi's Search/Submit at $30 a year, which gets your URL into AOL, iWon, MSN and the Looksmart directory within 48 hours.
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6)Pay per click search engines:-This advertising model offers a way for you to bid on search terms and pay only when someone clicks through to your site. I've been advertising with www.goto.com and findwhat.com using this method and have had decent results. It's easy to control costs and your visitors are targeted precisely.
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7)Ezine advertising:-Ezine Advertising Is The Most Effective Way of Web Site Promotion And Building Your Online Prospects.
rating- excellent.
Advertising sites and company
You can find various of advertising company when you search online but I will listing the top of the advertisement sites and company. They have there own type of advertising that how and where to advertise, each company has there own solution and techniques. So here are the list.
5) Youtube.
Earn from advertisement:-
1) Google adsense.2) Affiliate program money.
3) Pay per click.
4) Amazon products.
5) Privates ads and banners.
